鎵嬫満绔欑偣鍜屾闈㈢珯鐐硅璁＄殑10涓尯鍒?/h1>

鏉ユ簮錛氬緪宸炰嚎緗戠綉緇滅鎶€鏈夐檺鍏徃 鏃墮棿錛?011-06-26 浣滆€咃細(xì)

妗岄潰緗戠珯鐨勪竴浜涜璁″師鍒欐槸澶у騫挎硾璁ゅ彲錛屽茍縐瀬浠樿瀹炶返鐨勩€備緥濡傦細(xì)緋葷粺鐘舵€佷繚鎸佸彲瑙侊紝閬垮厤閿欒淇℃伅錛屽湪閿欒鍙戠敓鏃訛紝搴旇鎻愪緵涓€浜涘叿浣撶殑鎸囧崡甯姪鐢ㄦ埛瑙ｅ喅榪欎簺闂絳夈€?/span>

寰堝浜鴻涓鴻繖浜涢€傚悎緗戦〉璁捐鐨勫師鍒欏拰鎸囧崡涔熷悓鏍烽€傜敤浜庣Щ鍔ㄥ鉤鍙般€傛瘯绔燂紝緗戦〉璁捐鏄粠涓€浜涘熀紜€鐨勶紝鍩轟簬鏂囨湰鐨?/span>HTML鍑哄彂錛屾墠鍙戝睍鎴愪負(fù)浠婂ぉ鐨?/span>WEB鏍囧噯鐨勩€傚洜姝わ紝鎴戜滑涔熷彲浠ユ兂璞′緷闈犺繖浜涘師鍒欙紝鎵嬫満绔欑偣鐨勮璁′篃浼?xì)鍜尵|戦〉绔欑偣鐨勮璁′竴鏍鳳紝鑾峰緱宸ㄥぇ鐨勬垚鍔熴€?/span>

鐒惰€岋紝縐誨姩绔欑偣鐨勮璁′粛澶勪簬鍒濇闃舵銆?/span>Jakob Nielsen鍦?/span>2009騫寸Щ鍔ㄥ彲鐢ㄦ€ц皟鏌ユ椂鎸囧嚭錛岀浉姣斾笌緗戦〉绔欑偣80%鐨勬垚鍔熺巼錛岀敤鎴蜂嬌鐢ㄧЩ鍔ㄨ澶囨煡鐪嬬Щ鍔ㄧ珯鐐規(guī)椂騫沖潎鎴愬姛鐜囧彧鏈?/span>64%錛?/span> 褰㈠紡瑕佺礌鐨勫樊寮傚鐢ㄦ埛浜や簰鎴愬姛鐜囩殑褰卞搷鏄法澶х殑錛屽洜姝わ紝鍦ㄨ繘琛岀Щ鍔ㄧ珯鐐圭殑璁捐鏃惰鍏呭垎鑰冭檻縐誨姩璁懼鐨勫艦寮忚绱狅紝

闅忕潃鎵嬫満绔欑偣璁捐鐨勬寔緇闀匡紝涓€浜涙柊鐨勫師鍒欙紝浠ュ強(qiáng)涓€浜涘ソ鐨勮璁″疄璺靛皢浼?xì)嬲Q鍑烘按闈€€備綔涓哄墠榪涚殑絎竴姝ワ紝鏈漢閫氳繃鍒嗘瀽涓€浜涙垚鍔熺殑鎵嬫満绔欑偣鏉ョ爺絀朵袱鑰呯殑涓嶅悓銆傚湪鎴戠殑鐮旂┒涓紝娑電洊浜嗚埅絀猴紝鐢?shù)瀛愬晢鍔″Q岀ぞ浜ょ綉绔欙紝濞變箰絳変竴浜涜緝鎴愬姛鐨勭珯鐐癸紝騫跺緱鍑轟簡鑷沖皯10涓尯鍒€?/span>

1. 鍐呭浼樺厛

妗岄潰绔欑偣鍙互鏈?/span>1024*768鐨勫垎杈ㄧ巼錛岃€屾櫤鑳芥満浠呮湁320*480鍒嗚鯨鐜囷紝濡備綍鍦ㄥ姝ゅ皬鐨勫垎杈ㄧ巼涓紝鍦ㄤ笉闄嶄綆鐢ㄦ埛浣撻獙鏁堟灉鍓嶆彁涓嬭繘琛岃璁℃槸寰堟湁鎸戞垬鎬х殑銆傛闈㈢珯鐐瑰父甯稿寘娑墊洿騫跨殑鍐呭錛岃€岀Щ鍔ㄧ珯鐐逛粎鍖呮兜涓€浜涚鍚堜嬌鐢ㄦ儏澧冪殑涓昏鍔熻兘鍜岀壒寰侊紝濡傚浘1銆佸浘2鎵€紺?/span>Orbitz鐨勬闈㈢珯鐐瑰拰縐誨姩绔欑偣銆傜Щ鍔ㄧ珯鐐瑰簲璇ラ€氳繃縐誨姩璁懼灝嗙敤鎴鋒渶闇€瑕佺殑鍐呭鍜岀壒寰佸睍鐜扮粰鐢ㄦ埛銆備竴浜涚珯鐐瑰唴瀹癸紝淇℃伅鏋舵瀯鍜屽睆騫曞竷灞€閮芥槸鍦ㄦ繁搴︾悊瑙ｅ鎴烽渶姹傜殑鍓嶆彁涓嬭璁＄殑銆?/span>

 

鍥?1—Orbitz妗岄潰绔欑偣鐗瑰緛

 

鍥?2—Orbitz縐誨姩绔欑偣鐗瑰緛

2. 鍨傜洿嫻忚鍙栦唬姘村鉤嫻忚

濡傚浘涓?/span>Urban Outfitters绔欑偣鎵€紺虹殑閭ｆ牱錛屽湪鍛堢幇鏁版嵁緇撴瀯鍜屾暟鎹唴瀹規(guī)椂錛屾按騫沖鑸槸涓€縐嶅箍娉涢噰鐢ㄧ殑瀵艱埅鏂瑰紡銆傜敤鎴峰彲浠ヤ粠宸﹀埌鍙籌紝鐐瑰嚮涓嶅悓鐨勭珯鐐歸摼鎺ユ潵嫻忚銆?/span>Joshua Porter鍦ㄤ竴綃囧悕涓?/span>“The Challenge of Moving to Horizontal Navigation“鐨勫崥瀹腑錛岃璁轟簡鍦ㄩ〉闈㈤《绔€屼笉鏄〉闈袱渚т嬌鐢ㄦ按騫沖鑸殑濂藉銆傝嚦浜庨《绔椂錛岀敤鎴峰彲浠ユ洿瀹規(guī)槗鑱氱劍浜庨〉闈㈢殑鍐呭錛岃€屽湪涓や晶鏃訛紝浼?xì)寰堝?guī)槗騫叉壈鐢ㄦ埛瑙嗙嚎銆傚湪鎴戠殑鐮旂┒涓紝90%鐨勭Щ鍔ㄧ珯鐐歸噰鐢ㄥ瀭鐩村鑸殑鏂瑰紡鍙栦唬姘村鉤瀵艱埅錛屽寘鎷涓嬪浘鎵€紺虹殑Urban Outfitters縐誨姩绔欑偣銆?/span>

鍥?/span> 3—Urban Outfitters妗岄潰绔欑偣涓殑姘村鉤瀵艱埅

鍥?4—Urban Outfitters縐誨姩绔欑偣鐨勫瀭鐩村鑸?/span>

 

3. 瀵艱埅鏉★紝鏍囩鍜岃秴鏂囨湰

濡傚浘5鎵€紺猴紝瓚呴摼鎺ユ槸鍥犵壒緗戠珯鐐圭殑涓昏緇勬垚閮ㄥ垎錛岀劧鑰岋紝鍦ㄧЩ鍔ㄧ珯鐐逛腑錛屾垜浠垯寰堝皯鐪嬪埌瓚呴摼鎺ャ€傚茍涓嶆槸鍦ㄧЩ鍔ㄧ珯鐐逛腑娌℃湁瓚呴摼鎺ワ紝鑰屾槸琚竴浜涘鑸潯錛屾爣絳懼拰鎸夐挳絳夊彇浠ｄ簡錛屽鍥?/span>6鎵€紺恒€傜敤鎴蜂嬌鐢ㄦ墜鎸囨潵鎿嶄綔縐誨姩璁懼鏄駭鐢熷瀭鐩村鑸柟寮忕殑鍘熷洜涔嬩竴銆?/span>

鍦ㄧ數(shù)鑴戜笂錛岀Щ鍔ㄩ紶鏍囷紝鐐瑰嚮瓚呴摼鎺ユ槸寰堢悊鎯崇殑鏌ョ湅淇℃伅鐨勬柟寮忥紝浣嗘槸鍦ㄧЩ鍔ㄨ澶囦腑錛岄€氳繃鎵嬫寚瑙︽懜灞忓箷鏉ユ墦寮€瓚呴摼鎺ュ氨涓嶉偅涔堝鏄撲簡銆傜敤鎴峰彲浠ュ緢瀹規(guī)槗嬋€媧諱竴涓摼鎺ワ紝榪涘叆涓€涓柊欏甸潰錛屼絾錛岃繖騫朵笉鏄敤鎴鋒湡鏈涚殑欏甸潰錛屽鏋滆繖鏍風(fēng)殑璇濓紝浼?xì)漶旂敓闈炲父宸殑浣撻獙鏁堟灉銆?/span>Fitts瀹氬緥鍛婅瘔鎴戜滑浣跨敤鎸囩偣璁懼杈懼埌涓€涓洰鏍囩殑鏃墮棿涓庤澶囧綋鍓嶇殑浣嶇疆鍜岀洰鏍囦綅緗殑璺濈錛屼互鍙?qiáng)鐩爣鐨勫ぇ灏忔湁绉诲姩鐨勫叧绯汇€傚湪涓€浜涘ぇ鐨勬墜鏈虹珯鐐逛腑錛屽鑸潯錛屾爣絳懼拰鎸夐挳浼?xì)鍚稿紩鏇村鐨勬敞鎰忓姏銆?/span>

鍥?/span> 5—Kayak 緗戦〉閾炬帴

鍥?/span> 6—Kayak 鎵嬫満欏碉紝娌℃湁閾炬帴

4.  Text and Graphics鏂囨湰鍜屽浘褰?/span>

鍦ㄧ綉欏典腑錛屾垜浠粡甯鎬細(xì)鐪嬪埌涓€浜涗績閿€錛岃惀閿€鎴栬€呭鑸殑鍥懼艦淇℃伅銆傚鍥?/span>7鎵€紺虹殑dell绔欑偣錛岃璁¤€呯粡甯擱渶瑕佽璁′竴浜涗績閿€鎴栬惀閿€鐨勫浘褰紝濡傚浘8鎵€紺恒€佸叕鍙?/span>LOGO濮嬬粓淇濇寔鐫€瀵艱埅鐨勭洰鏍囷紝閫氳繃瀹冿紝鐢ㄦ埛鍙互榪涘叆涓婚〉銆傝€屽湪縐誨姩绔欑偣璁捐涓紝搴旇鍑忓皯榪欎簺鍥懼艦錛屽師鍥犳湁浜岋細(xì)鍏朵竴錛屼竴浜涚Щ鍔ㄨ澶囧茍涓嶆敮鎸佸拰浼犵粺緗戦〉绔欑偣涓€鏍鋒樉紺烘柟寮忥紱鍏朵簩錛岀Щ鍔ㄥ睆騫曡緝?yōu)畯锛屾槃·哄唴瀹规湁闄愬Q岄櫎姝や箣澶栵紝榪囧鐨勬樉紺哄唴瀹逛細(xì)闄嶄綆縐誨姩璁捐鐨勮繍琛岄€熷害銆?/span>

鍥?/span> 7—Dell棣栭〉錛屾湁鍥懼艦

鍥?/span> 8—Dell 縐誨姩欏碉紝鍙湁杈冨皯鐨勫浘褰?/span>

5. 鍏ㄥ眬瀵艱埅涓庢儏澧冨鑸?/span>

妗岄潰绔欑偣鎻愬嚭浣跨敤澶氱瀵艱埅鏂瑰紡錛屽鍥?/span>9 Best Buy 绔欑偣銆備竴浜涘叏灞€鎬х殑瀵艱埅鍙互淇濇寔绔欑偣鐨勪竴鑷存€э紝鑰屽叾浠栦竴浜涙儏澧冨鑸細(xì)闅忕潃鐢ㄦ埛浣跨敤绔欑偣鐨勪笉鍚岃€屼笉鍚屻€傚湪縐誨姩绔欑偣涓紝鍏ㄥ眬瀵艱埅鏄?/span>鏈€甯歌鐨勫鑸柟寮忥紝濡傚浘10 Best buy鐨勭Щ鍔ㄧ珯鐐瑰氨鏄潪甯稿吀鍨嬬殑渚嬪瓙銆?/span>

鍦ㄧЩ鍔ㄧ珯鐐逛腑錛岀Щ鍔ㄨ澶囨湁闄愮殑灞忓箷鍐沖畾浜嗗簲璇ュ噺灝戝叏灞€瀵艱埅鍜屾儏澧冨鑸€傜劧鑰岋紝緙哄皯鍏ㄥ眬瀵艱埅鍜屾儏澧冨鑸垯浼?xì)璁╃敤鎴窐q峰け錛屼負(fù)姝わ紝鍦ㄦ瀯寤虹Щ鍔ㄥ唴瀹規(guī)椂錛屽簲璇ュ敖閲忓噺灝戝眰綰у叧緋伙紝榪欐牱錛岀敤鎴鋒棤闇€鎸栧緱澶繁灝卞彲浠ユ壘鍒拌嚜宸辨墍闇€鐨勪俊鎭紝浣滀負(fù)璁捐甯堬紝搴旇璁╃敤鎴峰湪榪峰け涔嬪墠鎵懼埌鑷繁鐨勪俊鎭€?/span>

鍥?/span> 9—鍦?/span>Best Buy妗岄潰绔欑偣涓悇寮忓悇鏍風(fēng)殑鎯呭瀵艱埅

鍥?/span> 10—鍦?/span>Best Buy 縐誨姩绔欑偣涓紝娌℃湁鎯呭瀵艱埅

6. 欏佃剼

鍦ㄦ闈㈢珯鐐硅璁′腑錛屾湁涓ょ鍏稿瀷鐨勯〉鑴氾紝絎竴縐嶉〉鑴氭彁渚涗簡涓€浜涘唴瀹圭殑榪炴帴錛岀敤鎴峰彲浠ユ煡鐪嬩富欏碉紝鎴栧叾浠栦竴浜涜緝浣庝紭鍏堢駭鐨勫唴瀹癸紝濡?ldquo;浜烘墠鎷涜仒”鍜?ldquo;绔欑偣鍦板浘”銆?/span>絎簩縐嶈剼娉紝鍒欐彁渚涗簡鐢ㄦ埛鎯崇湅鐨勬墍鏈夊唴瀹圭粨鏋勶紝濡傚浘11鎵€紺猴紝鍦ㄩ〉鑴氫腑鍒楀嚭涓€浜涘揩閫熷叆鍙ｏ紝鐢ㄦ埛灝卞彲浠ョ旱瑙傛暣涓珯鐐廣€傚湪縐誨姩绔欑偣涓紝閫氳繃欏佃剼錛岀敤鎴峰彲浠ユ煡鐪嬮欏碉紝浣嗗敖閲忎繚鎸佹渶灝戣繛鎺ユ暟錛屽鍥?/span>12鎵€紺猴紝鍦ㄩ〉鑴氫腑錛屼笉鍖呭惈鍏ㄩ儴蹇€熼摼鎺ャ€?/span>

鍥?/span> 11—Dell 妗岄潰绔欑偣鐨勯〉鑴?/span>

鍥?/span> 12—Dell 縐誨姩绔欑偣錛岃緝?yōu)畱鐨剻宓鑴?/span>

7. 闈㈠寘灞?/span>

濡傚浘13鎵€紺猴紝鍦ㄦ 闈㈢珯鐐逛腑錛岄潰鍖呭睉瀵艱埅鍙互鏈夋晥鍦版爣鏄庣敤鎴鋒墍鍦ㄧ殑浣嶇疆錛屾煡鐪嬭嚜宸辯殑瀵艱埅璺緞錛屼絾閫氬父浼?xì)璁╃敤鎴蜂骇鐢熺珯鐐瑰唴瀹瑰锛屽眰珩斿叧绯绘忿q殑鎰熻銆傞潰鍖呭睉瀵艱埅鏂瑰紡寰堝皯鍑虹幇鍦ㄧЩ 鍔ㄧ珯鐐逛腑錛岄€氬父涔熸槸娌℃湁蹇呰鐨勩€傛湁闄愮殑絀洪棿緇撴瀯鏄師鍥犱箣涓€錛屽彟澶栵紝榪欑鏂瑰紡浣垮緱鐢ㄦ埛闇€瑕佺粡榪囧緢娣辯殑閫斿緞鎵嶈兘鎵懼埌鎵€闇€瑕佺殑淇℃伅銆傚悓鏍鳳紝鎴戜滑搴旇璁╃敤鎴峰湪鏈夎糠 澶辨劅涔嬪墠鑾峰彇鎯寵鐨勪俊鎭€?/span>

鍥?/span> 13—Amazon縐誨姩绔欑偣鐨勯潰鍖呭睉

8. 榪涘害鏉?/span>

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閲囩敤涓€浜涙浛浠ｇ殑鏂規(guī)硶錛岃鐢ㄦ埛鏃犻渶榪涘害鏉★紝灝卞彲浠ヨ〃鏄庡綋鍓嶆墍鍦ㄧ殑浣嶇疆銆傚錛屼笉浣跨敤涓€浜涙殫鍚敤鎴鋒搷浣?ldquo;涓嬩竴姝?rdquo;鎴?ldquo;緇х畫”鐨勬寜閽紝浣跨敤鏄庣‘鐨勬爣絳炬寜閽紝鍛婄煡鐢ㄦ埛鐨勪笅涓€涓楠わ紝濡?ldquo;鍓嶅線鏀墮摱鍙?rdquo;“鎸囧畾閫佽揣鍙?qiáng)浠構(gòu)?rdquo;銆傝繖鏍鳳紝鐢ㄦ埛涓嶄粎鐭ラ亾褰撳墠鐨勮繃紼嬶紝榪樻湡寰呬笅涓€姝ョ殑淇℃伅銆?/span>

鍥?/span> 14—Amazon 绔欑偣鐨勮繘搴︽潯

9. 闆嗘垚鎵嬫満鍔熻兘

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鍥?/span> 15— Best Buy 縐誨姩绔欑偣錛岀數(shù)璇濊喘鐗?/span>

10. 鏈湴鍖栧拰涓€у寲鎼滅儲

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寰堝縐誨姩璁懼鍙互鑷姩媯€嫻嬬敤鎴風(fēng)殑鍦扮偣錛屽茍緇欏嚭涓€浜涙湰鍦板寲鐨勬绱㈢粨鏋溿€傚鍥?/span>16錛?/span>Best Buy鏈湴鍟嗗簵鎼滅儲鍔熻兘錛?/span>Yelp鐨勯鍘呮悳绱紝Kayak鐨勭彮鏈烘悳绱紝閫氳繃浜嗚В鐢ㄦ埛鐨勪氦鏄撳湴鐐逛互鍙?qiáng)涓€浜涗復(fù)鏃舵湇鍔★紝鍟嗗灝卞彲浠ユ湁閽堝鎬у湴鎺ㄥ箍鑷繁鐨勪駭鍝佹垨鏈嶅姟銆?/span>

鍥?/span> 16—鍦?/span>Kayak涓紝鑷姩鐩戞祴鍦扮悊浣嶇疆騫剁粰鍑轟竴浜涙绱㈠緩璁?/span>

灝忕粨

鍩轟簬鎴戜滑鐨勭爺絀訛紝鎴戜滑鎬葷粨浜嗙Щ鍔ㄧ珯鐐瑰拰妗岄潰绔欑偣璁捐10澶т笉鍚岀偣錛?/span>

1. 妗岄潰绔欑偣鍙互鍖呭惈鏇翠赴瀵岀殑淇℃伅錛岃€岀Щ鍔ㄧ珯鐐瑰寘鍚竴浜涘湪澶ч儴鍒嗘椂闂達(dá)紝鍦扮偣涓嬌鐢ㄧ殑鍏稿瀷鍔熻兘鍜岀壒寰併€?/span>
2. 妗岄潰绔欑偣閲囩敤欏剁鐨勬按騫沖鑸柟寮忔潵鍛堢幇绔欑偣緇撴瀯鍜屽唴瀹癸紝鑰?/span>90%鐨勭Щ鍔ㄧ珯鐐歸噰鐢ㄥ瀭鐩村鑸殑鏂瑰紡銆?/span>
3. 妗岄潰绔欑偣閫氬父浣跨敤瓚呴摼鎺ワ紝縐誨姩绔欑偣鏋佸皯浣跨敤瓚呴摼鎺?/span>
4. 妗岄潰绔欑偣浼?xì)鏍规嵁淇冮攢錛岃惀閿€錛屽鑸洰鐨勭殑涓嶅悓璁捐涓嶅悓鐨勫浘褰紝縐誨姩绔欑偣搴旈伩鍏嶄竴浜涗績閿€鎴栬惀閿€鐨勫浘褰紝杈冨皯浣跨敤瀵艱埅鍥懼艦銆?/span>
5. 鍦ㄦ闈㈢珯鐐逛腑錛屽彲浠ヤ嬌鐢ㄥ悇縐嶅悇鏍風(fēng)殑瀵艱埅鏂瑰紡錛屽鍏ㄥ眬瀵艱埅鍜屾儏澧冨鑸€傜Щ鍔ㄧ珯鐐歸噰鐢ㄥ叏灞€瀵艱埅錛屾儏澧冨鑸瀬灝戙€?/span>
6. 鍦ㄦ闈㈢珯鐐逛腑錛岀敤鎴峰彲浠ラ€氳繃欏佃剼鏌ョ湅绔欑偣鍐呭錛屾垨鏌ョ湅涓€浜涘揩閫熼摼鎺ャ€傜Щ鍔ㄧ珯鐐硅緝?yōu)畱閲囩敤涓€浜涢〉鑴氾紝鏇翠笉浼?xì)鋴社敤椤佃剼鏉ュ寘鍚竴浜涘揩閫熼摼鎺ャ€?/span>
7. 鍦ㄦ闈㈢珯鐐逛腑錛岄潰鍖呭睉瀵艱埅鍙互甯姪鐢ㄦ埛鎵懼埌闇€瑕佺殑欏甸潰錛屾垨鑰呰繑鍥炴煡鐪嬩竴浜涘鑸礬寰勩€傝€屽湪縐誨姩绔欑偣璁捐涓紝鐢變簬鑷韓鐨勪竴浜涘鉤鍙扮粨鏋勭殑闄愬埗錛岄潰鍖呭睉瀵艱埅鐨勬柟寮忔槸娌℃湁蹇呰鐨勩€?/span>
8. 妗岄潰绔欑偣閫氬父鍦ㄩ〉闈㈤《绔鍔犺繘搴︽潯鏉ュ紩瀵肩敤鎴峰畬鎴愭煇欏硅繘紼嬨€傜Щ鍔ㄧ珯鐐瑰茍涓嶅嚭鐜拌繘搴︽潯銆?/span>
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10. 縐誨姩绔欑偣鍙互浣跨敤涓€浜涙妧鏈墜孌佃嚜鍔ㄦ嫻嬭幏鍙栨湰鍦版悳绱㈢粨鏋溿€傛牴鎹敤鎴風(fēng)殑涓€浜涘枩濂芥彁渚涗釜鎬у寲鐨勬悳绱㈢粨鏋滐紝瀵圭敤鎴鋒潵璇存洿鍔犻噸瑕?/span>

• 涓婁竴綃? 姣忎釜鑻﹂€肩殑璁捐甯堣儗鍚庨兘鏈変竴緹ゆ寚鐐規(guī)睙灞辯殑紲?/a>
• 涓嬩竴綃? 2011浜掕仈緗戝ぇ浼?3鏃ュ湪浜婦琛?nbsp;寰崥甯︽?zhèn)ㄥ璇滳EO